Target Group
Dynamic groups are formed based on real-time data and guest behavior, allowing hotels and resorts to adapt their marketing and service efforts accordingly...
Static target groups in the hospitality sector are predefined segments of guests based on specific criteria, such as demographics, booking history, or membership status...
Overview
The concept of creating target groups is all about tailoring your messaging to specific guest segments. Simply put, it involves establishing rules to deliver distinct messages to different groups of guests. This strategic approach is instrumental in gaining a deeper understanding of your clientele and how to cater to their unique preferences and needs.
By segmenting your guests, you can craft personalized communications that resonate with them, ultimately enhancing their experience and fostering a stronger guest relationship. Target groups will be used in your organization's campaigns. You can segment these target groups according to the list of your choice.
There are two types of groups that you can create: