Static Target Groups
Static target groups in the hospitality sector are predefined segments of guests based on specific criteria, such as demographics, booking history, or membership status. These groups remain relatively constant over time and are typically used for long-term marketing strategies. For instance, a hotel may have a static target group of "Frequent Business Travelers" or "Honeymooners." Marketing efforts aimed at these groups can include exclusive offers, loyalty programs, or personalized recommendations based on their known preferences. Static target groups provide a foundation for consistent and strategic guest engagement.
How To Create A Static Target Group
To create a Static Group,
Go to Plan -> Target Groups.
Click on the +New button. Enter a relevant name to your target group("VIP Guests" or "Conference Attendees")
Disable the Dynamic mode, click on OK. A screen will appear displaying all the contacts you have created so far.
To segment your group to a specific category, use the AND or OR rule.
a. If you want all your conditions to match then use AND rule.
b. If you want any one condition to match then use the OR rule.
For eg: City is equal to California AND Booking Status is not equal to Pending
When you click on the "Apply Filter" button, the segmented contacts appear below.
Click on "Save".
The Static Target Group is now ready to be used.