Target Groups
Dynamic groups are a powerful feature that allows businesses to create and manage customer segments that adapt in real-time.
Static groups are like carefully curated lists of contacts that remain fixed until manually updated.
Overview
Target groups are the secret of effective customer engagement. They allow businesses to categorize their audience based on specific criteria like demographics, behaviors, or preferences. By doing so, you can tailor your messages and campaigns to resonate with each group's unique needs. This precision in customer engagement not only boosts the relevance of your communications but also leads to higher response rates and greater customer satisfaction. Target groups are a strategic tool that helps businesses connect with the right people in the right way, ultimately driving success in marketing and customer relations.
To create a target group,
Go to Plan -> Target Groups. Click on the "+New" button.
Enter a Name for your group(always keep a relevant name so that it is easy to identify).
There are two types of groups that you can create: Dynamic Target Group and Static Target Group
By default, the target group is always set to Dynamic mode.
If you wish to make a static target group, simply disable the dynamic mode at the time of creating the target group.
Once you have set the desired option(dynamic or static), click on "OK".
After adding all the required filters, Click on "Save".
The Target Group is now ready to be used.