Dynamic Target Groups
Dynamic target groups are a powerful feature that allows businesses to create and manage customer segments that adapt in real-time. Unlike static target groups, dynamic target groups automatically assembles at the time of usage based on the criteria they are segmented. This means businesses can send targeted messages to the right audience at the right time without manual intervention. Dynamic target groups are invaluable for personalized marketing, ensuring that customers receive relevant content and offers as they interact with your business. Whether you're nurturing leads, retaining loyal customers, or re-engaging inactive ones, dynamic target groups enable you to stay agile and responsive in your customer engagement efforts.
How To Create A Dynamic Group
Follow these steps to create your dynamically segmented group,
Go to Plan -> Target Groups.
Start by clicking on the "+New" button.Enter a relevant name to your target group.
The dynamic group is the default type, and it's already enabled for you. Confirm by clicking "Ok." A screen will appear displaying all the contacts you have created so far.
To segment these contacts according to your specific requirements, click on the filter icon.
In the filter section, you can segment the contacts in different ways. Let us look into various ways of segmenting the contacts.
a. In the filter section, select any one condition from the drop-down(Name, Gender, Country ...) . You can stop here, and click on the "Apply Filter" button, or you can add more filters to your segmentation.
b. Click on the '+' icon to add extra filters and narrow your targets. Use AND or OR rules to segment contacts according to your requirement. Click on "Apply Filter" and your segmented filter will appear below. Once you are satisfied with the results, Click on "Save".
The Dynamic Target Group is now ready to be used.