Broadcast Campaign
A broadcast campaign is a valuable tool in the hospitality industry, enabling hotels and resorts to communicate important messages or offers to a wide audience simultaneously. Whether it's announcing a limited-time discount, promoting a special event, or sharing essential updates, broadcast campaigns help establishments reach their guests efficiently.
By sending out these mass communications through various channels like email or social media, hospitality businesses can create awareness, generate interest, and drive engagement among both prospective and returning guests, enhancing the overall guest experience and optimizing occupancy rates. We help you create and broadcast your ads through our application.
How To Create Broadcast Campaign
To create a Broadcast Campaign,
Go to Plan -> Campaigns. In the Campaigns section, click on the "+New" button.
Select "Broadcast Campaign" from the options that appear.
You will be redirected to a 3-step wizard- Setup, Plan, Simulate
In the Setup tab, enter the Campaign Name(mandatory). Always make sure to give a relevant and unique name to your campaign.
a. Select the Start Date and Time of your campaign by clicking on the calendar from the textbox
b. Also select the End Date in the similar way.
c. You can fill the remaining fields if required.
d. Then click on "Save&Next".
In the Plan tab, you can either add the target groups and templates that you've already created, or you can also create new ones here.
a. Click on "+", here you can either select Existing Group or Create New.
b. For the purpose of this demo, let us select the Existing Group.
c. A form appears with a list of target groups, select your desired target group and click on OK.
d. Once the target group is added, you can see a tab named "Items", click on "+"
e. Here, you can give a name to the templates you are about to add or create a new one.
f. Click on the "Add products" , select the target group for which you want to broadcast the advertisement for. Add remaining information and click on the "+" icon in the templates.
g. Here we add an existing template.
h. Select any one of the templates from the form that appears.
i. Click on the Save icon near the Target group, you can also preview your target group by clicking on the preview icon.
j. Click on Next.
In the Simulate tab, you can test if your campaign works as intended. Select the contacts that you want to add to simulate the campaign, then click on the "Simulate" button.
a. A table with Recipients and Campaign Logs appears. Click on the Refresh button to view the simulation of your campaign.
Click on Done.
In this page, you can see the full details of the campaign that you have created.
If you wish to make any changes before releasing, then you can use the edit icons in their respective tabs. You can also Simulate the campaign again, by clicking on the ellipsis button next to the Release button.
Click on "Release" to release the campaign, A pop-up appears where you are prompted to enter the Send date and Time of the campaign, select it and click on OK.
A success message will appear that your Campaign is successfully released.
Refresh the page to view Recipients and Campaign logs
Click on Back, you can view your campaign in the Campaigns list view where you can check the status of your broadcast campaign.
This way you have successfully created a Broadcast using Templates and Target Groups.
You can also modify/copy/delete a campaign. Click on this link to know more about managing campaigns.